PRPLUS HELPS IN UK AWARDS WIN

PRPlus Media shared praise with one of its clients, Merlin’s Walk Shopping Centre at the UK’s top retail marketing awards ceremony.

PRPlus has worked closely with the Carmarthen shopping centre for a number of years including its rebranding in 2010 which led to its award at the high profile BCSC Purple Apple Awards in London.

Director Pauline Bucknall joined Merlin’s Walk centre manager John Nash on stage to collect the certificate and Purple Apple ‘Pip’.

John and his operations manager Claire Kirkham masterminded the centre’s rebranding and thanked PRPlus Media for handling its publicity and marketing and for preparing The Magic of Merlin presentation that helped win the award. The Magic of Merlin was a project to re-brand the scheme.

“The award recognises the efforts of all shops in Merlin’s Walk, the centre staff and PRPlus and everyone involved can rightfully feel proud,” said John.

“We were one of the smallest shopping centres nominated for the awards and certainly have one of the smallest budgets. Hopefully we’ve all helped put Merlin’s Walk and Carmarthen on the map as a shopping destination."

Among those at the prestigious awards ceremony were such shopping centres as London-based Westfield and Brent Cross, Meadowhall, Sheffield, Cabot Circus, Bristol, and Bluewater, Kent, all high profile, large centres.

Merlin’s Walk won its Pip in the strategic/overall marketing category.

Pauline said to be on stage with the biggest shopping centres in the UK was a feather in the cap for everyone associated with Merlin’s Walk.

She thanked John and his team for all their support and said PRPlus Media was pleased to have been able to help and give the centre the recognition it deserved.

Merlin's Walk is owned by Zurich Assurance and managed by Workman Retail, Bristol.